We are all very familiar with Information Architecture and the different methods that can be used to organize information. We know all about alpha-numeric, chronological, category, audience, task-driven and even mystery-meat IAs. But have you ever heard of “emotional” IA?
In many ways, it’s no different than “category” – it’s simply grouping information, or in this case products, by a common thread or category, such as “Warmth” or “Comfort & Joy.”

I haven’t seen this done too much before, much less successfully so. J. Crew did a nice job here. They almost suckered me into buying something I didn’t need. I think I will wait until after the holidays when everything gets a deep discount.