Halo 3 is quite a sensation.
I haven't played it yet but I am looking forward to it. But there is a series of three commercials which are really exciting, and well done. These are called the Halo "Believe" campaign.



One of the impressive steps that have been taken with the marketing for this new version of the game is to give a sense of how vast and momentus it is. Microsoft is trying to push the story almost as much as the gameplay. This may seem strange when talking about a first person shooter, but the riveting and still developing Half Life series has shown that a substantive story can really evolve in these games.



Bungie and Microsoft are pinning their hopes on this world of conflict in which the main character, Master Chief, fights and then fights some more.

Here is the best:



These commercials are notable because they do not involve gameplay and are slow paced, quiet and almost reflective. They are excellent because they really do make me want to play the game.

the 90 second spot (less compelling but still powerful):

Labels: advertising, commercials, halo, Microsoft