Thursday, August 21, 2008
Researching The Obvious Award: Kids With Glasses Look Smarter!

I came across this study while doing some research for a branding project that we're working on and I haven't been able to stop laughing since! It turns out that the intrepid researchers in Ohio State's Department of Optometry have just discovered scientific proof that people who wear glasses are seen as smarter by people who don't wear glasses. Wow! Amazing! Who wouldda' thunk? Just consider this:
On average, two thirds of the participating children said they thought that kids wearing glasses looked smarter than kids not wearing glasses. And 57 percent of the participants said they thought kids with glasses appeared to be more honest. Both kids with and without glasses thought other kids wearing glasses looked smarter.
Good news for we four-eyed nerds, I guess! Unfortunately the study did not report results about how likely kids with glasses were to be beaten up by bullies or targeted for wedgies. Hopefully there will be a follow-up study in the future.



