Monday, June 02, 2008

 

Contextual Advertising Hilarity: Thomas Edison State College

Wow. I'm really glad that we're not running the online campaign for Thomas Edison State College, an institution which bills itself as "Higher Education for Adults With Higher Expectations." I think their marketing people should have been a bit more selective with the content networks where they're placing their ads.



Ouch! Those guys don't exactly look like adults with expectations much higher than making it to Taco Bell for "Fourthmeal" before it closes.
Found here. CAUTION: not exactly SFW, though it's kind of tough to actually hear what they're saying.

Why post this? Because it illustrates an important point: know where you're placing your ads! It's amazing how many people obsess over their brand when it comes to the creative and then ignore where those ads get placed.

Maybe they would have been better off advertising on this show:


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