With the most powerful position in the free world coming available, and the heated contest currently well underway between McCain, Hillary, and Obama, an unprecedented amount of attention is being paid not only to the candidates' messages, but to the marketing engines behind them.

These engines are remarkably well funded. I read this morning that the Obama campaign raked in over $40 million in March alone. Aside to Mr. Obama's unique position in time, remarkable stage presence, and skills as an orator, there is something else unique to his campaign.

It's Design.

Regardless of message, political ideology, or anything else, the visual presentation of his marketing materials campaign is just plain better. And in an increasingly media savvy world, people are recognizing that it matters. Enough so, that the graphic design story, and beyond that, typographic case study, has become an interesting little news item in and of itself.

Two interesting pieces. To the Letter Born in the New York Times, and Just Go to Helvetica in Newsweek speak to this.

Check these articles out. While it's always nice to see good graphic design put to use, it's nice to see it getting a little attention too.