I have been very impressed with microsoft's mac office banner ad campaign. It is human, engaging and unavoidable on a page.

Of particular note is the soft sell. Microsoft isn't trying hard to sell me something, it is trying hard to make me smile, and really that is best way to approach me and any consumer.

I only wish the rest of microsoft could learn to be this charming.

Labels: banner ads, illustration, Microsoft, Microsoft Office

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posted by Sean Cohen @ 3:23 PM