Nielsen Online recently reached the conclusion that women are twice as likely to watch Network TV as men. Men 18-34, on the other hand, are more than twice more likely to watch user-created content on the Web, such as stuff found on YouTube. The article says it’s because men have a sense of humor, or something like that… I will let you read the article and see if you read it the same way as I did :).

Anyway, this is really important. In advertising, you want to know who your target audience is and where their eye-balls are going. This is a good first step in understanding Web video viewing habits, but we still have a long way to go before the market is fully segmented and understood.

More on this as it becomes available.

Labels: marketing, Online Advertising, online video