I was watching the BCS Championship last night when this super, extreme uber-commercial came on. At first I thought that it was only a commercial for this movie that I have never heard of called Jumpers. The movie didn’t look good to me at all. Actually it looked absolutely horrible.

As the Jumpers commercial progresses, the main character turns on his TV and jumps into an HP commercial that has been airing for some time now. He then is walking around that commercial as it plays on. When the HP commercial ends, he jumps out and the original Jumpers commercial starts up again. I am not really impressed by the artistic vision of the Jumpers spot (the HP commercials are great though), but I am really intrigued by one commercial being inside of another.

Jumpers and HP weren’t the only ones mentioned throughout this 2 in 1 advertisement. When the TV turns on a Microsoft Vista logo appears on the screen, and a Windows Live Search bar appears in the post-production data/charts. Then Andre 3000 gets a little play, as Serena talks about the music that she’s into. She then goes to explain her new clothing line with Nike and her own venture with her clothing company Aneres. When its all said and done, there are 5 companies and 1 artist given face time in a matter of 3 commercial slot times.

We have seen the symbiotic relationships between movies and other industries many times before, and very often in the past 15 years. HP seems to be really focusing on bringing other companies into their commercials; the Jerry Seinfield spot includes this mentality also. Still it must take great legal tip-toeing and cooperation of all parties involved, but as companies work together it benefits everyone involved.