Friday, October 26, 2007

 

Tech Lust: An XO this holiday season?



So after not-so-much deliberation, I have decided to get my six-year-old an XO and hell, I might get one for myself too. I wrote about the XO earlier, but since then I have played with one myself.


Mike Lee's Daughter Cici was at the BYOP '07 pumpkin carving contest with Zoe and me.
Mike Lee brought two XOs for us to play with.

Not only will I be getting the coolest toy on earth for my kid, I will be getting it for someone else's kid too - the buy-one give-one program says it like so:

"Starting November 12, One Laptop Per Child will be offering a Give 1 Get 1 Program for a brief window of time in North America. For $399, you will be purchasing two XO laptops—one that will be sent to empower a child to learn in a developing nation, and one that will be sent to your child at home. "

learn more here:
http://www.xogiving.org/

When she saw it, my daughter took to it like a fish to water. She was playing with it the moment she touched it, and immediately "got" the interface. She first began to make some music with csound, then she had fun just clicking about, and then when I suggested she try the camera she played with that for a bit. I kept on trying to get it from her and realized then that maybe we will need two in the house just for peace purposes.

There are some senses in which this laptop can really be a game changer - it is cheap, effective, small and light, easy to understand and hackable as all hell. Its networking capacities alone might change the way my daughter communicates with her friends. The little thing is bundled with everything an amateur might need to cause trouble or just have fun. That seems to be the ingredients for some serious innovation, and I would hope my daughter has the interest to tear the thing apart and build it into something that is different and unique. But if not, it is still a hell of a toy, if not as serious as any laptop out there.

But the real comparison - of course - isn't laptops. This XO laptop ISN'T a laptop, it is something else. Will my daughter use it like a phone? It is cheaper than the phone I just bought and because of the web mesh it uses, it has about the same range (2-3miles). Is it a book? Well, it is like a book in the sense that there is a lot of books it can access. Is it a tablet? Well, it is touch sensitive and she was playing and writing and drawing on it after 5 seconds. Is it a console game machine? Well, its form factor has obviously anticipated that, since it swivels and goes down flat. The answer is that I don't know what it is. But I know she might love it. And that the price is right.

So my advice?

Instead of an xbox, wii or some crazy playstation, get yourself and your kids the neatest computer to hit the market ever - an XO.

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Tuesday, October 16, 2007

 

Branding Elements

If you feel like your re-branding effort might have been missing a few things, look here and see which element you might be missing:

Branding Elements.

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Wednesday, October 10, 2007

 

Game Console Advertising Takes a Major Turn Towards Legitimacy

For years now we have seen ads and product placements in video games. And it makes sense too, gamers spend more time playing games than watching TV. This market space is projected to grow to over a billion by 2010. Sony recognizes the potential and it is opening up a division dedicated solely to selling ads on PlayStation games. This aligns well with Microsoft’s recent affinity towards becoming a media channel.

The latest trend was sparked-off by Burger King last year when they developed and sold a series of Xbox games featuring the BK mascot. They grossed about $14 million on this adventure. Toyota recently got on the “Advertgame” bandwagon and released free Toyota Yaris videogame for download.

The advertising landscape continues to change. This is just another example in many. The three things that remain consistent are repetition, integration, and targeting of message across several channels and outlets. For example, BK ran TV ads in conjunction with the videogame release, and Toyota is showing up to music festivals and comic book conventions to pound and reinforce their messages.

Read the full Washington Post article that sparked this post.

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Thursday, October 04, 2007

 

Halo commercials are compelling

Halo 3 is quite a sensation.
I haven't played it yet but I am looking forward to it. But there is a series of three commercials which are really exciting, and well done. These are called the Halo "Believe" campaign.



One of the impressive steps that have been taken with the marketing for this new version of the game is to give a sense of how vast and momentus it is. Microsoft is trying to push the story almost as much as the gameplay. This may seem strange when talking about a first person shooter, but the riveting and still developing Half Life series has shown that a substantive story can really evolve in these games.



Bungie and Microsoft are pinning their hopes on this world of conflict in which the main character, Master Chief, fights and then fights some more.

Here is the best:



These commercials are notable because they do not involve gameplay and are slow paced, quiet and almost reflective. They are excellent because they really do make me want to play the game.

the 90 second spot (less compelling but still powerful):

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