Sunday, April 22, 2007

 

The Most Grotesque Urinals




I never knew I was a urinal snob until I saw a few design-y posts lauding these urinals by Clark Sorenson as beautiful and compelling.

THEY AREN'T!!!

I am not totally a closed-minded traditionalist on the urinal-front. I can see that urinals could use some improvement. I've pee'd in Phillip Stark's urinals, and hell, it wasn't, uh, discommoding at all. To the right you will see Stark's urinal, and below you can see Phillip Watts "spoon" urinal. Both are great, but the ones below them are seriously not ok.


























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Art of the Car

While it seems like a bit of a no-brainer to me, there are some people who hesitate to admit that cars can be art. Maybe this is fear of the "art" applelation, or maybe it is because it is difficult to imagine the ugly clunker in the driveway is part of a larger centuries-old debate about how our transportation transforms us. Regardless, you can enjoy the debate too.





There is an interesting presentation concerning "cars as art" from chris bangle (car designer at BMW).


It is on the newly redesigned TED site, which (while slow) is simply the most articulate design conversation taking place today.




Also if you happen to be in the Phoenix area you should go see "Curves of Steel, Streamlined Automobile Design April 1 - June 3, 2007"




Here is a nice quote from the website:

"
Emerging from aerodynamic studies seeking to improve the speed of ships and airplanes, streamlining is characterized by smooth, curvilinear shapes idealized in the tear drop shape. Amidst the Great Depression and strains of the impending war, the sleek, futuristic look of streamlined design represented an optimistic future of science and technology and provided a stimulus to the market by making former more ornamental styles look outmoded. The look of the designs became equally important to its physical ability to reduce drag and improve efficiency. While the design of the 1937 Delahaye 145 proved itself when it won the “Million Franc Prize” Grand Prix, the 1939 Delahaye 165 Cabriolet by renowned designers Figoni and Falaschi was the darling of that year’s New York World’s Fair, curving voluptuously from front to back in teardrop style and painted bright red."


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Thursday, April 19, 2007

 

Silly 1,400 Year Old Company Not Hedging Against External Factors

They tell you that most small businesses go belly-up inside of two years. If you can turn a profit by your third year, then you are in good shape. But what does it mean when your business lasts 1,400 years?

Kongo Gumi was a 1,400 year-old family-owned Japanese temple builder that recently went bust.

Why? For the same darn reason that many new companies are forced to close their doors: 1. over extended their financial resources as recession hits, 2. social changes reduced demand for what they produced.

Both factors are external and are very hard to control and hedge against. At the same time, however, these things don’t happen over night, and perhaps some alternative strategy could have been executed in order to keep the company alive and kicking – much like many of the previous Kongo Gumi’s CEOs did during trying times. One former CEO switched the company’s focus to manufacture coffins during WWII.

Have a read, it's remarkable!

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Tuesday, April 17, 2007

 

Virginia Tech Massacre

I wanted to send this out because in my Digital Art class (I teach at Towson University) last night my students were impressive.

It is not that they aren't usually impressive, it is that I guess I sometimes forget that they are so interesting and capable.

I asked them if there was anything we could do as artists, communicators and designers about / with or in response to this Virginia Tech tragedy.

We talked about it for a while and someone suggested we come up with a list of bullet-points.
And then someone mentioned that we should stop calling them bullet-points.

So here is a list of responses and some tangible and real ideas:
Also, at the end of class, they got together and quickly built this blog, it has some thoughts too:
http://virginiatechvictims.blogspot.com/2007/04/what-we-are-trying-to-say.html

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Sunday, April 15, 2007

 

msnbc vs MSNBC

I am behind on the times, but I wanted to make some comments about MSNBC's re-branding to msnbc, and talk a little bit about what I think about this new logo.

I have been critical, recently, of a few logos (Dairy Queen, The Bank of New York and Phoenix)and I have liked a few (such as Citi and Credit Suiss).

So here is a liker.

I am enamored of the new msnbc logo primarily because the old one was so God-forsaken-awful. Unlike some logos where it is hard to put your finger on what exactly is so troubling about it, the old MSNBC one is right there in your face. Lets dissect it and then move on to the new one.


First, the peacock is both lovely and familiar, modern-retro, gentle, and with delicate lines. It has been in my face for so many years I almost can't see it anymore. But next to the clunky barbarous type beside it, it immediately becomes apparent that the ONLY thing that is interesting here is chermayeff & geismar's peacock, the type has gotta go.

Lets look at what is so bad about this type. The S and N are my biggest problems. Stretching them horizontally is simply wrong on so many levels - and it is completely inexplicable until you look below:


Has anyone seens such a cluttered rough mast for a major brand? Basically, in order to produce a vertical box treatment for the logo, the designer did evil with type. So that the S and the N would fit vertically beneath the M, they have been stretched to the M's width. This throws off the balance so that when looking at it, lets say on tv, it is always hard to read.
At the bottom read the word decision, and then try to read the letters in the logo. Feel the difficulty? You have to actually work your way through the logo.


Similarly, the boxed vertical version is even more troubling, it jumbles up before your eyes and almost grows abstract. See how easy it is to read the numbers, the 8 for instance, as opposed to the N?


So for all these good reasons, MSNBC has decided to become msnbc.


msnbc has spoken about why they feel the brand needs an upgrade:

""Msnbc.com inspires consumers to explore the ever-unfolding human story," said Catherine Captain, vice president of marketing, msnbc.com. "The Fuller Spectrum of News campaign speaks to msnbc.com's rich consumer experience, an online environment no other news site offers. It's designed to bring to life compelling, original and even quirky stories, and showcase the diversity of media, sources and platforms consumers discover on the site."

A Fuller Spectrum of News, created with New York-based strategic communications firm SS+K, takes consumers on a lively and colorful journey through msnbc.com. The cross-platform campaign is comprised of broadcast, print and online executions, including banner ads, an online game and an interactive screensaver, in addition to the first branded in-cinema motion sensor game.

"The thing people really love about msnbc.com is the wide range of stories, from Iraq to Angelina Jolie," said Marty Cooke, chief creative officer, SS+K. "Color is a great metaphor and gave us a dynamic way to illustrate the rich variety on the site beyond using the obvious news photos.""

So they aren't fooling around, which is cool, and I think their claim that a "full spectrum" is an equivalent metaphor to "360" or "wide-range" is dead on.

SS+K has done some great work with Lance Armstrong's LIVESTRONG brand, and have also somehow managed to make unicef appealing.

The new logo is set in Gotham, a font used for high-falutin museums and such, and so you might be hoping for a newsier font, something that evokes timeliness or beat reporters clamouring for a scoop; but I am very pleased with how inviting it appears and compared to the old logo I am willing to let nearly anything slide.



The biggest criticism I have seen thus far is that it is too web 2.0. That it is just screaming to have a "beta" stuck on it. While I will grant that point, the logo does so many other things right:
1/ the new logo makes the peacock look better. Or at least doesn't make it look worse.

2/ the new logo is inviting, and to the extent that it is web 2.0 then I am pleased, because msnbc is make a serious stab at more audience participation. So it fits.

3/ The new logo is integrated with a whole new campaign, and this surrounds an exultant use of color:



And that is really nice.

4/ it is genuinely hard to revitalize and change something while retaining the best elements of the predecessor. This new mark does that and I think it is graceful and subtle as well. I feel like it more NBC and maybe more Microsoft than the original, and so this upgrade has left the parentage and legacy improved and intact.

Take a look at what it means to be full spectrum.

Brand New, as always, has some good comments.

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Saturday, April 07, 2007

 

Nobody searches for “tooth-paste”, he pointed out

This article has some compelling points about the future and the potential of online advertising. The point made in the title of my post, that no one search for toothpaste, was made by the head of Yahoo's UK division, and his argument was that video had opened up a new advertising frontier for those who couldn't gain traction with search-advertising. Is it true, does no one search for toothpaste?

I liked this:

"Unlike their parents, the YouTube generation will not be prepared to sit back and simply consume what they are given. They will expect much more control — to be able to choose when, where and on what device they watch and read about the things that interest them. Their attention will be much harder to win.

“Television companies will tell you that kids are still watching as much TV,” said Morris, “but they’re not. Television does not have the emotional pull. Programmes do, the stuff they see on a screen does.

“But conventional TV — something that’s scheduled, that I sit down and watch at a time someone has decided for me, prepared to watch the ads while it’s on — they don’t get it.”

He continued: “You ask any kids, what would you rather be without: the TV or the internet? They will tell you, we’d rather be without TV.”"

My daughter, 5 yrs old, to use an immediate example, actually DOESN'T understand tv or the radio. She always asks me to rewind, pause, or forward the radio in the car, and when I tell her I can't, she is dumbfounded (presumably with my stubborn inability to do the simplest things). Similarly, when she gets up from watching a show on tv she wants it paused and when it can't - say when she is at Grandma's house, she is speechless. She actually has difficulty imagining media that can't be controlled.

So take this for what it is worth, but when our children grow up, tv is going to be the last thing on their minds.

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Thursday, April 05, 2007

 

Vodaphone gets pretty and Nikon grows in size

One of my jobs at work is to keep abreast of neat new things that are happening in Multimedia. Happily, the list of exciting things is always long because so much innovation is occurring all over the globe. Here are two I have liked today.



This vodaphone site has been up for a while, but it is particularly noticable for its tight integration with video and sound.

i love lucy






Nikon has developed a terrific response to Eames (choose "top ten" and then "Powers of Ten") in this fantastic exploration of relative sizes. Spend a good 10 minutes reading befre you dive in, it is well worth your time. From an animation perspective, I LOVE the velocity as you slide from one size to another, but from a typographic perspective I am annoyed by the centering of text throughout.

It makes me want my very own sphinx and planet saturn.

NIKON (formerly mislabeled as kodak - I am an idiot.)

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