YouTube. These guys, have joined hundreds of thousands of other groups, organizations, companies, and individuals competing for the attention of the elusive millennial.

It’s true, marketing to millennials is getting harder and harder. Traditional mass communication is just not what it used to be – millennials (who are scheduled to be 85 million strong in the U.S. by 2015) are simply not watching commercials, reading newspapers, or listening to the radio. This is why U.S. presidential hopefuls, the Queen of England, and countless others are turning to YouTube to broadcast their messages.

Why YouTube? YouTube exploits some major characteristics that define millennials: customization, networking, community, authenticity, and “on my time.”

It will be interesting to see what happens to this medium as more marketers wise up and “take the leap” – will millennials get turned off due to lack of authenticity or uniqueness?

Who knows, but definitely check out “The Royal Channel” – the Queen’s 1957 Christmas message is quite good and appropriate.

Ok, who’s next? The Pope! Why not?

Labels: advertising, communication, millennials, Obama, YouTube