I screwed up a print project.

I had a signed proof. I was so very careful too. I just couldn't believe it.

I've been working on the web for over a decade now, and at this point have to admit that its forgiveness is something I have become accustomed to. But I have deep print design roots, which remain entrenched in Quark. I understand why and how InDesign is the "Quark killer" everyone was wishing for so long. I just need a job to learn it on that isn't due immediately someone to teach me.

Anyway, my 28 page brochure was delivered right on time, 500 digitally printed, bound copies that I was proud of. Proud, because at the end of a print project there's something to touch. Something tactile to hold and you can say, "I made this."

Instead, this time I was saying "I made this mistake." I was looking at 500 expensive copies with page numbering errors that I should have caught. And I'm running out of time."

Fortunately, my client was completely understanding, and I have a great longstanding relationship with them. My peers, were also forgiving as they came to my rescue. Even with a proof, with correct page numbers, and a sign-off saying "ok with minor changes," I remain unsure as to exactly how I managed to screw it up.

So the quick lesson is...

1 / Even with minor changes, one more final physical proof is worth its weight in gold, even if it takes more time or money.

2 / Utilize the people around you. No matter how careful, meticulous and detail oriented you are as a designer (or producer,) have people unfamiliar with the project proof for you with fresh sets of eyes.

3 / Don't ever forget to get your client's signature.

Thanks everyone who helped me get through this and thanks to my client for not losing their cool.

Labels: print design