Wednesday, June 06, 2007
Baltimore Advertising Landmark M.I.A.
If you are from Baltimore and travel on the JFX(83), you've definitely noticed this already. The Pepsi Sign is missing. I've seen this sign for as long as I can consciously remember. I even remember pulling over to the side of the highway as a child with my father to watch floods overflowing the Jones Falls basin and seeing the Pepsi trucks nearly underwater.Weathered, worn, and dated, I watched the damaged sign begin to be dismantled a few weeks ago. I was certain it would either remain gone, or be replaced by an updated swooshed 3d buttonized wetfloor version of the Pepsi identity.
I found myself relieved when I found out the sign is not being updated, but restored to its original 1969 version. It's not often, in this age of meaningless updates , mashups and nip/tucks of classic marks, when people actually do things right.Full story here.
Labels: advertising, Logo, pepsi sign



