John Dodds over at "make marketing history" has written a several-paragraphs-long response to the cluetrain, called the j-train, that is worth praise for both is brevity and in its seriousness. My favorite of his points is below:

"Marketing Is Not A Department.
Marketing is a combination of elements that creates the environment in which it is possible to meet a customer need (starting right back at product development). It operates online and off and should inform and occupy every aspect and department of an organisation. More than ever before, it is everybody's job."

http://makemarketinghistory.blogspot.com/2006/11/j-train-marketing-20-minifesto.html

Labels: advertising