idfive is a professional brand communication company by trade, but occasionally we step over the line and take a hard look at other design fields just to get a feel for what is going on in the wide world of design. Or maybe it is just to be snippy and childish, I don’t know.

Claire wrote on her whiteboard that dogs make her happy.
Apparently she is not alone. My dog makes me happy too, and if the new wave of dog paraphernalia is any indication, the pet world is overcome with design-y hip-happy dog fun.

As far as I can tell there has always been the Richie Rich 24 caret dog dish, but that kind of Britney Spears gaudiness only goes so far for today’s trendy pooch – the sophisticated urban canine has always craved serious product design and it seems to have arrived.

Here are some examples I found:


Nobbly Wobbly II Dog Toy - space twisty in just the right way.




G2 Special Edition Flower Power Dog Boots - these are horrendous, but also nice, in some upsetting way.




The Wowo pet feeder, by Vurv Design: Bamboo veneer with gloss white. - for the zen dog in your life.


Bettie - Small - Slobber and Spice - I really think no poet has ever combined the terms "slobber" and "spice" before.





Blue Leather contour dog bed. “Inspired by Charles and Ray Eames” - with a pricepoint to match.




William Wegman Collar - classy.




Chill pill - my dog definitely needs a chill pill.


Michael Graves dog toy - space vehicle or dog toy? You decide.




DNA Natural Rubber Dog Toy - ah, chewin on the old double helix.




Double leash - have you ever walked two dogs? Yes, it is insane. This would help.




Scat mat – mildly electrocutes your dog for getting on furniture. I included this because it is psycho.




Princess Leia Halloween dog costume - yeah. Princess Leia is great. This is very disturbing.

Labels: Design