MediaPost just reported about a study about college student use of the Web conducted by Experience, an online internship and staffing company. They found that 43% of respondents went online 10 or more hours per week, 31% spend 6-10 hours online per week, and 19% use the Web 3-5 hours per week.

While all that's not all that shocking, the data about their offline media consumption habits say a lot about how things are changing. A mere 17% reported watching TV for more than 10 hours a week and only 1% spend 10 hours or more per week reading magazines and newspapers.

The survey also found that these students like humorous ads more than fact-based ads, with 40% reporting that they'd respond to a humorous ad vs. 28% who said they would react to fact-based ads.

The lesson? Old media is probably a bad way to reach college students.

Duh!