Logos can tell a story of an age. If we take a look at logos from the 50s and 60s they tell a story of the slowly empowered consumer. If we look at 80's logos we can see the powerful rise of finance and the emergence of upstart corporate goliaths such as microsoft and apple. The 90's tell a story of "irrational exuberance" and the emergence of youthful internet bombs.

Web 2.0 logos (and yes, I know, yahoo does not belong among them) show a clumsy adolescence, an awkward period when there are a profusion of "betas" out there and a heartfelt thrill in the technology of connecting people. This collection of logos makes me think of what a iggling bunch of teenage girls might come up with if they were building companies off of a "talking on the phone" business model. But don't get me wrong, I scan these and I see more than a few of them I really like and that I hope I will be enjoying ten years from now.

Look and enjoy.

http://flickr.com/photo_zoom.gne?id=101793494&context=set-72057594060779001&size=l

Labels: Design, Fine Financial Branding