I have done NOTHING to encourage my daughter, but the slightest vision of the iconic McDonalds M on the horizon and she nearly flips out of her car seat and starts singing "Old McDonald". Say what you will of their horrendous food, McDonalds has earned its rightful place as a well designed experience for the past 50 years. But after hitting some rough snags with its overseas expansions and with its domestic stock price, McDonalds is feeling a little worse for wear. Starbucks is eating it alive in the adult market, and families are going elsewhere. Is it time, then for a makeover?

You Decide:



Instead of vaguely corrugated roof, we now get an eyebrow swish



Terracotta, sage, plaid greens and more sedate natural earthtone hues instead of garish orange yellow read of the outside. Notice the comfy seating.



The toned down yellow makes for a brand reappearance in subtle sunny patches on the walls. The tables are no longer bolted to the floors so families can pull several together and chat. Singles are encouraged to dwell and ponder the infinite while cuddled in seductively bland coffee-resistant arm chairs.

Read more about it: http://images.businessweek.com/ss/06/05/mcdonalds/index_01.htm?campaign_id=aol_mcd