OK. It's not all that earth-shattering in terms of marketing strategy, but it is pretty smart. Volkwagen's put up a MySpace page for Helga, the "it's definitely sucking" vixen from their new "UnPimp My Ride" campaign. VW's not the first one to do this (Disney created a MySpace page for a fictional character in an upcoming film), but considering VW's demographic, the current smoking-hotness of MySpace, and the ability for links to the page to propagate virally (like we're doing right now!), it makes a lot of sense. I'm gonna place a bet, however, that MySpace puts the kibosh on the practice (at least for non-paying advertisers) if it starts to get out of hand. Of course, now that VW's done it it's gonna be seen as so last week if anyone else follows suit.