At 10:30 am, apparently those who read are thinking about, in order:

1. love
2. economics of everyday things
3. common dog problems
4. compelling powerpoint (really!)
5. globalism
6. theocracy, religion, oil, deficit spending
7. hunger and omnivores
8. mysterious fictional murders, cults and ancient religions
9. the world's worst dog
10. the founding of America, religion.

I am no sociologist, so I can't pretend to understand the cultural shifts that a list like amazon's most popular books indicate: but I can't help but find it revealing that "dog" books beat business books and that non-fiction how-to's trump fiction. By the time you click on this link and go to the list I hope much of the list has changed, but don't bet on it. We are a vast diverse audience who nonetheless seem to crave the same things steadily, predictably.

Take a look and see what people are buying, it is an education in itself: Amazon's top sellers.