According to this article by Jorge Arango, IAs are not just creating content categories where information gets tossed into – he observes (argues?) that IAs are factors of change. Yes. He is right. But sometimes we have a hard time shaking off the “what do you know, you are just a web designer” stigma. IAs, by nature are multidisciplinary folk that are allowed to thread in and out of different (and often isolated) organizational silos. It is often the case that in just a couple of months, IAs can surface deep organizational concerns that have nothing to do with “web design.”